Mobile App to Attack Food & Drinks


SwipeAway: Food & Drinks

SwipeAway allows players to overcome the negative food cues by swiping away bad choices and grabbing healthy choices. The game uses visual cues and active involvement that reinforces the value of change.

Value Proposition:

Biological programming that developed when food was scarce and had to be hunted conditions us to eat sweet, high-fat foods. Eating these foods feels rewarding, which leads to impulsive eating that needs to be overcome by rejecting cues to overeat and making intentional, healthier choices and rejecting cues to overeat.


Anyone wanting better control over excess or unhealthy food intake or hoping to make a healthier decision


Mobile App for Android