In Food Fight: Oculus VR, food cues bombard you. You grab and throw the unhealthy ones or hit them away, leading to a feeling of empowerment over foods you are trying to resist eating. Healthy foods also come into play and must be grabbed and eaten. Visual cues, points, and active involvement make the process of selecting healthy foods and resisting unhealthy foods easy and fun.
Value Proposition: The game empowers the player to overcome a sense of powerlessness by practicing behavior change in cue avoidance and seeking alternative, positive activities and thoughts to replace negative ones.
Audience: Anyone wanting better control over excess or unhealthy food intake, hoping to make healthier decisions and who enjoys a fun VR action game
Platform: Oculus Rift or Playstation VR