Mobile App to Attack Food & Drinks
Cue Refusal Experience
Using SwipeAway, players overcome the negative cues to eat and drink that surround us and tempt us to ingest unhealthy food and drink. By swiping away bad choices and grabbing healthy choices, the game helps players make healthier decisions. SwipeAway makes the replacement easy and fun, with visual cues and active involvement that reinforces the value of change.
Audience: Anyone wanting better control over excess or unhealthy food intake, hoping to make healthier decision, or play a fun, simple game.
Value Proposition: Biological programming that developed when food was scarce and had to be hunted conditions us to eat sweet, high-fat foods. Eating these foods feels rewarding, which leads to impulsive eating that needs to be overcome by rejecting cues to overeat and making intentional, healthier choices and rejecting cues to overeat.
Platform: Mobile App for Android, [IOS coming in September]
Available: Now in the App Store. Free of Charge!